Communicating about the COVID-19 Vaccines: Guidance and Sample Messages for Public Health Practitioners

May 5, 2021
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The science is clear: vaccines save lives. And, as the COVID-19 vaccines get distributed, public health practitioners at health departments and elsewhere can play an important role in addressing concerns and building trust to support their rollout. PHI’s Berkeley Media Studies Group offers tips to help public health leaders communicate more clearly and effectively about vaccines, engage with trusted messengers and bring racial equity forward.

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