GEAR UP Against Cancer campaign

In December 2024, the National Football League Alumni Association (NFL Alumni) and the Centers for Disease Control and Prevention (CDC) Division of Cancer Prevention and Control in partnership with Tanaq Management Services, LLC launched the GEAR UP Against Cancer campaign. The campaign features former Atlanta Falcons and former Tennessee Titans who are conducting outreach and education about the need for prevention and screening through social media, earned media, and community events. The campaign also aims to gain important input from and provide support to cancer survivors and their caregivers.

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