About this Social Media Toolkit
This toolkit is designed to help our partners spread the word about the GW Cancer Center’s online courses. The GW Cancer Center Online Academy promotes patient-centered care through quality training for public health and health care professionals from diverse backgrounds. Studies show that online learning increases knowledge of a particular subject area and promotes the delivery of effective patient care 1. Use this resource to plan and implement marketing efforts within your own region to increase the awareness and use of the GW Cancer Center Online Academy’s educational resources.
About the GW Cancer Center Online Academy
The GW Cancer Center offers several online courses as part of the center’s technical assistance efforts to support health care professionals in providing patient-centered care. The GW Cancer Center Online Academy trainings are free and offer no-cost continuing education credits. Continuing education credits are available for health educators (CHES®/ MCHES®), nurses (accredited by the Maryland Nurses Association), physicians (AMA PRA Category 1 Credit™), and social workers (accredited by the National Association for Social Workers).
Courses include:
- Action for Policy, Systems and Environmental (PSE) Change: A Training: This training provides background information on the seven-step PSE change process, stepwise worksheets, a PSE action plan template, real world examples from comprehensive cancer control programs, an extensive resource list and approaches to help grow the PSE change evidence base.
- Cancer Survivorship E-Learning Series for Primary Care Providers: This course is intended for anyone who provides follow-up care to cancer survivors. The course covers late and long-term effects of treatment as well as special topics in cancer survivorship care.
- Communication Training for Comprehensive Cancer Control Professionals 101 and 102: This two-part series on cancer control communication covers media planning and media relations (101) as well as making communication campaigns evidence-based (102). Each course is designed for public health professionals with varying degrees of experience and resources.
- Executive Training on Navigation and Survivorship: This training covers patient navigation and clinical cancer survivorship program development and implementation. Learners include administrators, comprehensive cancer control practitioners, nurses, physicians, patient navigators and social workers.
- Oncology Patient Navigator Training: The Fundamentals: This competency-based training uses interactive presentations to discuss evidence-based approaches to patient navigation and case studies to prepare patient navigators to effectively address barriers to care for cancer patients and survivors. This course provides the fundamentals all navigators should know regardless of education, background, or setting.
- Together, Equitable, Accessible, Meaningful (TEAM) Training: The training identifies strategies that health care providers can employ to improve culturally sensitive practices. It aims to improve the productivity of patient-provider interactions to advance health equity through individual and systems-level approaches.
Registering for Online Courses
All courses and enrollment information are available through www.gwccacademy.org. If you have questions about enrolling, email cancercontrol@gwu.edu.
Things to Consider When Promoting the Online Academy
The GW Cancer Center’s online courses can be promoted through a variety of channels. When planning a dissemination and marketing strategy, it is important to first define your audience and gather information about how best to reach them. Consider the following questions:
Who is my primary audience?
- Physicians
- Nurses
- Health care administrators or managers
- Patient Navigators
- Social workers
- Public health professionals
- Health educators
- Cancer control professionals
How can I creatively engage the primary audience?
Social media engagement is a great starting point in engaging your audience. This toolkit provides pre-populated imagery and messaging that you can use to get started. These messages are tailored for use on different social media platforms. Consider tagging (@) or using hashtags (#) to draw attention to relevant professional associations in your messages. These professional associations may also benefit from using this toolkit. Share the toolkit in your coalition communications to encourage your area’s professional associations to promote these educational opportunities through their social media messaging. Examples of cancer-related professional organizations, many of which have local affiliates, include:
- State medical societies and associations
- American Academy of Family Medicine (AAFP) local chapters (must have national membership to access)
- State nursing associations
- Oncology Nursing Society (ONS) local chapters
- American Society of Clinical Oncology (ASCO) state and regional affiliates
- Academy of Oncology Nurse & Patient Navigators (AONN+) local chapters
- Association of Community Cancer Centers (ACCC) state chapters
In addition to online promotion, use the Online Academy to onboard new employees and coalition members.
Where is your audience looking for professional vs. personal content?
Consider where your primary audience looks for professional education opportunities. In addition to directly contacting the professional associations above, word of mouth is the most common method of sharing learning experiences. Other avenues for sharing information about the Online Academy include but are not limited to coalition and coalition member newsletter, email blasts and institutional announcements.
What types of messages will motivate my audience to take action?
Messages should be concise, relevant, easy-to-understand, accurate and in active voice. Use bold text or capital letters strategically2. Messages with direct links to courses encourage people to take action. Indicate that free continuing education credits are available upon completion.
Sample Messages and Graphics
Feel free to adapt the messaging below for your social media strategy, email blasts, newsletters, blog posts or other announcements. Please note that the primary audiences for the Communication Training for Comprehensive Cancer Control Professionals 101 and 102 are public health professionals practicing as comprehensive cancer control program staff, or coalition staff and volunteers.
General Posts for Online Academy
| Message | Suggested Graphic |
|---|---|
@GWCancer offers no-cost, self-paced online courses for cancer care professionals #PatientNavigators, #CancerSurvivorship and #ComprehensiveCancerControl professionals. Learn more and enroll: http://www.gwccacademy.org #ContinuingEducation #GWCCAcademy |  Download Image |
Are you a #CancerCare professional looking for FREE #ContinuingEducation credits? The @GWCancer center offers no-cost, self-paced online courses on #PatientNavigation, #CancerSurvivorship and more! Learn more and enroll: gwccacademy.org #GWCCAcademy |  Download Image |
Looking for FREE CME, CHES®/MCHES®, NASW, or #Nursing #ContinuingEducation credits? The @GWCancer Center offers FREE, self-paced online courses for #PatientNavigators, #PrimaryCare providers and more! Enroll now: gwccacademy.org #GWCCAcademy #CancerSurvivorship | Download Image |
Action for Policy, Systems and Environmental (PSE) Change: A Training
| Message | Suggested Graphic |
|---|---|
What is #PolicySystemsEnvironment change and how can you use it to improve #CancerControl in your community? Click to learn more: www.gwccacademy.org #ContinuingEducation #GWCCAcademy |  Download Image |
Starting a project and seeking for sustainable strategies for impact? The @GWCancer Center offers a FREE self-paced online course exploring #PSEchange approach. Learn more and enroll: www.gwccacademy.org #ContinuingEducation #GWCCAcademy |  Download Image |
Are you looking to implement #PolicySystemsEnvironment (PSE) change in your community? The @GWCancer Center offers a no-cost, self-paced online training. FREE #ContinuingEducation credits are available! Learn more and enroll at www.gwccacademy.org #GWCCAcademy | Download Image |
Cancer Survivorship E-Learning Series for Primary Care Providers
| Message | Suggested Graphic |
|---|---|
Overwhelmed by information on #CancerSurvivorship? The Cancer Survivorship E-Learning Series for #PrimaryCareProviders has practical guidance on improving and coordinating cancer care for survivors. Learn more: www.gwccacademy.org #ContinuingEducation #GWCCAcademy |  Download Image |
#PrimaryCareProviders, learn how to take an active role in caring for your cancer survivors with @GWCancer Center’s free online training on #CancerSurvivorship for primary care providers! #ContinuingEducation credits available. Enroll at www.gwccacademy.org #GWCCAcademy |  Download Image |
#PrimaryCareProviders, how can you improve your #CancerSurvivorship care? The Cancer Survivorship E-Learning Series for Primary Care Providers provides practical guidance on enhancing care for #cancersurvivors. Visit www.gwccacademy.org #ContinuingEducation #GWCCAcademy | Download Image |
Communication Training for Comprehensive Cancer Control Professionals: 101 and 102
| Message | Suggested Graphic |
|---|---|
Is your #CancerProgram interested in media planning and media relations? The Communication Training for #ComprehensiveCancerControl Professionals 101 is a good place to start. Go to @GWCancer: www.gwccacademy.org #ContinuingEducation #GWCCAcademy |  Download Image |
Learn how to make media-friendly materials for #healthcommunication campaigns with the Communication Training for #ComprehensiveCancerControl Professionals 101 from @GWCancer. Free #ContinuingEducation credits provided: www.gwccacademy.org #GWCCAcademy |  Download Image |
Learn more about evidence-based health communication campaigns with the Communication Training for #ComprehensiveCancerControlProfessionals 102, a no-cost, self-paced online course. Learn more: www.gwccacademy.org #ContinuingEducation #GWCCAcademy |  Download Image |
Want to learn best practices for health messaging and evaluation while earning free #ContinuingEducation credits? Check out the Communication Training for #ComprehensiveCancerControlProfessionals 102 from @GWCancer: www.gwccacademy.org #GWCCAcademy | Download Image |
Executive Training on Navigation and Survivorship
| Message | Suggested Graphic |
|---|---|
#PatientNavigation and #CancerSurvivorship care are critical parts of any #CancerProgram. The Executive Training on Navigation and Survivorship from @GWCancer can help you plan and implement successful programs: www.gwccacademy.org #ContinuingEducation #GWCCAcademy |  Download Image |
Are you a #PatientNavigator or #HealthEducator looking to develop a patient navigation program? @GWCancer center offers Executive Training on Navigation and Survivorship. FREE #ContinuingEducation credits are offered. Learn more and enroll: gwccacademy.org #GWCCAcademy |  Download Image |
#PatientNavigators and #HealthEducators, want to learn more about patient navigation and #SurvivorshipCare while earning FREE #ContinuingEducation credits? Check out the Executive Training on Navigation and Survivorship from @GWCancer: www.gwccacademy.org #GWCCAcademy | Download Image |
Oncology Patient Navigator Training: The Fundamentals
| Message | Suggested Graphic |
|---|---|
Looking to learn the basics of #Oncology #PatientNavigation to promote patient-centered care? @GWCancer offers a no-cost online training that can help: www.gwccacademy.org #ContinuingEducation #GWCCAcademy |  Download Image |
Want to learn more about #PatientNavigation and #CancerSurvivorship planning? The @GWCancer center offers a FREE online training program for oncology patient navigators. Click to learn more: www.gwccacademy.org #ContinuingEducation #GWCCAcademy |  Download Image |
The @GWCancer center offers a no-cost, self-paced online training program focused on the role of #PatientNavigators. Free CHES®/MCHES® #ContinuingEducation credits available! Learn more and enroll: www.gwccacademy.org #GWCCAcademy | Download Image |
Together, Equitable, Accessible, Meaningful (TEAM) Training
| Message | Suggested Graphic |
|---|---|
Need #HealthEquity? Check out @GWCancer’s no-cost, self-paced online training to learn more about how to deliver equitable cancer care: www.gwccacademy.org #ContinuingEducation #GWCCAcademy #HealthEquity #CulturalCompetency #CulturalHumility |  Download Image |
#CancerCareProfessionals and #HealthEducators, want to make your practice more culturally responsive? Check out the TEAM Training from @GWCancer and earn FREE #ContinuingEducation credits: www.gwccacademy.org #GWCCAcademy #HealthEquity #CulturalCompetency #CulturalHumility |  Download Image |
Are you looking for FREE #ContinuingEducation credits? The @GWCancer Center offers no-cost TEAM Training about how to provide culturally affirming care. Learn more: www.gwccacademy.org #GWCCAcademy #HealthEquity #CulturalCompetency #CulturalHumility | Download Image |
General Posts for Online Academy
| Message | Suggested Graphic |
|---|---|
Looking for #PatientNavigation, #CancerSurvivorship or #ComprehensiveCancerControl professional development with no-cost #ContinuingEducation credits? Check out the @GWCancerCenter Online Academy and get started today: www.gwccacademy.org #GWCCAcademy |  Download Image |
Are you looking for FREE CME, CHES®/ MCHES®, NASW, or nursing #ContinuingEducation credits? The GW Cancer Center offers no-cost, self-paced online courses such as Executive Training on Navigation and Survivorship, Cancer Survivorship E-Learning Series for Primary Care Providers and more! Check out the GW Cancer Center’s Online Academy and get started today: gwccacademy.org. #GWCCAcademy #CancerSurvivorship |  Download Image |
The @GWCancerCenter offers online courses to help #HealthCareProfessionals provide #PatientCenteredCare. Trainings offer FREE #ContinuingEducation credits in several categories. Learn more and enroll at gwccacademy.org. #GWCCAcademy #CancerSurvivorship | Download Image |
Action for Policy, Systems and Environmental (PSE) Change: A Training
| Message | Suggested Graphic |
|---|---|
Policy, Systems and Environmental change can seem daunting. This no-cost, self-paced training from the @GWCancerCenter includes presentations, real world examples, and resources to help guide you through developing and implementing an evidence-based #PSEchange program within your organization: www.gwccacademy.org #ContinuingEducation #GWCCAcademy |  Download Image |
Calling all #PublicHealthProfessionals! Want to learn more about the 7-step Policy, Systems and Environmental Change process? The @GWCancerCenter offers a no-cost, self-paced online training. FREE #ContinuingEducation credits available! Learn more and enroll at www.gwccacademy.org #GWCCAcademy |  Download Image |
#HealthEducators, #PublicHealthProfessionals and #HealthcareProfessionals how are you implementing Policy, Systems and Environmental (PSE) change in your community? The @GWCancerCenter Online Academy can help you identify opportunities and resources to support #PSEchange. FREE #ContinuingEducation credits available. Learn more at www.gwccacademy.org #GWCCAcademy | Download Image |
Cancer Survivorship E-Learning Series for Primary Care Providers
| Message | Suggested Graphic |
|---|---|
#PrimaryCareProviders: You play a key role in #CancerSurvivors’ medical care. Stay up-to-date on current, evidence-based care practices by taking the Cancer Survivorship E-Learning Series for Primary Care Providers. It’s a self-paced, online training and offers free #ContinuingEducation credits: www.gwccacademy.org #GWCCAcademy |  Download Image |
#PrimaryCareProviders, how do you ensure appropriate follow-up care for your #CancerSurvivors? The Cancer Survivorship E-Learning Series for Primary Care Providers provides practical guidance on improving and coordinating care for survivors. No-cost CHES®/MCHES®, CME, and #nursing #ContinuingEducation credits available. Learn more and enroll: www.gwccacademy.org #GWCCAcademy |  Download Image |
#PrimaryCareProviders, want to hear from #CancerSurvivors on what they need and recommend for their ongoing care? The @GWCancerCenter offers free online, self-paced training with patient testimonials along with survivorship care guidelines for a variety of cancer types. CHES®/MCHES®, CME, and #nursing #ContinuingEducation credits available. Learn more and enroll at www.gwccacademy.org #GWCCAcademy | Download Image |
Communication Training for Comprehensive Cancer Control Professionals: 101 and 102
| Message | Suggested Graphic |
|---|---|
Ever wondered about creating an effective media plan for your #CancerProgram but don’t know where to start? The @GWCancerCenter offers Communication Training for #ComprehensiveCancerControl Professionals 101, the first in a two-part online training series that covers how to create a media plan, build media-friendly materials and foster relationships with journalists. Learn more: www.gwccacademy.org #ContinuingEducation #GWCCAcademy |  Download Image |
#CancerCare programs! Interested in making media-friendly materials? The @GWCancerCenter free Communication Training for #ComprehensiveCancerControl Professionals 101 can help you! Earn free CHES®/MCHES® #ContinuingEducation credits. Learn more and enroll at: www.gwccacademy.org #GWCCAcademy |  Download Image |
What are the next steps after creating a successful media and marketing plan for your #CancerProgram? Check out the Communication Training for #ComprehensiveCancerControlProfessionals 102, the second of a two-part series, and learn how to implement an evidence-based communication plan. Enroll at: www.gwccacademy.org #ContinuingEducation #GWCCAcademy | Download Image |
Are you aware of best practices for monitoring and evaluating communications campaigns? The @GWCancerCenter offers a no-cost, self-paced online course, Communication Training for Comprehensive #CancerControlProfessionals 102: Making Communication Campaigns Evidence-Based. Earn free CHES®/MCHES® #ContinuingEducation credits. Learn more and enroll at: www.gwccacademy.org #GWCCAcademy |  Download Image |
Executive Training on Navigation and Survivorship
| Message | Suggested Graphic |
|---|---|
Starting a #PatientNavigation or #CancerSurvivorship program can be a daunting project. The @GWCancerCenter Executive Training can help your organization develop and launch a successful program, demonstrate impact and plan for sustainability. Learn more: www.gwccacademy.org #ContinuingEducation #GWCCAcademy |  Download Image |
The @GWCancerCenter offers several online courses to equip a variety of #HealthCareProfessionals to provide training on #PatientNavigation and #CancerSurvivorship care. Trainings are FREE and offer #ContinuingEducation credits in several categories. Learn more and enroll at gwccacademy.org. #GWCCAcademy |  Download Image |
| Calling all #PatientNavigators and #HealthEducators, are you looking for FREE CHES®/MCHES® and #Nursing #ContinuingEducation credits? The @GWCancerCenter offers no-cost, self-paced online Executive Training on Navigation and Survivorship. Learn more and enroll at gwccacademy.org. #GWCCAcademy | Download Image |
Oncology Patient Navigator Training: The Fundamentals
| Message | Suggested Graphic |
|---|---|
| Learn the basics of #Oncology #PatientNavigation and strategies to enhance cancer care and communication with the @GWCancerCenter Oncology Patient Navigator Training: The Fundamentals. This no-cost, self-paced online course also has tools and resources to use in your practice: www.gwccacademy.org #ContinuingEducation #GWCCAcademy |  Download Image |
| #PatientNavigators and #HealthEducators: want to learn more about the role of a patient navigator? The @GWCancerCenter offers a free Patient Navigator Training. No-cost #ContinuingEducation credits available! Learn more and enroll: www.gwccacademy.org #GWCCAcademy |  Download Image |
| Are you looking for FREE CHES®/MCHES® #ContinuingEducation credits? Learn more about the role of a #PatientNavigator with the @GWCancerCenter Patient Navigator Training. The no-cost, self-paced online course teaches the basics of oncology patient navigation to promote patient-centered care. Learn more and enroll: www.gwccacademy.org #GWCCAcademy | Download Image |
Together, Equitable, Accessible, Meaningful (TEAM) Training
| Message | Suggested Graphic |
|---|---|
| Health inequities, implicit bias and cross-cultural differences can create barriers to care for patients. The @GWCancerCenter no-cost, self-paced online Together, Equitable, Accessible, Meaningful (TEAM) Training can help your organization improve care and communication: www.gwccacademy.org #CancerSurvivorship #ContinuingEducation #GWCCAcademy #HealthEquity #CulturalCompetency #CulturalHumility |  Download Image |
| #CancerCare providers: Learn how to incorporate cultural competency in your practice. The @GWCancerCenter offers FREE Together, Equitable, Accessible, Meaningful (TEAM) training. No-cost #ContinuingEducation credits available! Learn more and enroll: www.gwccacademy.org #GWCCAcademy #HealthEquity #CulturalCompetency #CulturalHumility |  Download Image |
| #Providers, #CancerCareProfessionals and #HealthEducators: You play a key role in cancer patients’ medical care. Stay up to date on current, evidence-based care practices to reduce health inequities by taking the Together, Equitable, Accessible, Meaningful (TEAM) training. It’s a self-paced, online training and offers free #ContinuingEducation credits: www.gwccacademy.org #GWCCAcademy #HealthEquity #CulturalCompetency #CulturalHumility | Download Image |
General Posts for Online Academy
| Message | Suggested Graphic |
|---|---|
Calling all #HealthCareProviders, cancer control and public health professionals: The GW Cancer Center offers no-cost, self-paced online #PatientNavigation, #CancerSurvivorship or #ComprehensiveCancerControl courses with a variety of #ContinuingEducation credits available. Learn more and take the next step on your professional journey today: www.gwccacademy.org #GWCCAcademy |  Download Image |
Are you looking for FREE CME, CHES®/ MCHES®, NASW, or nursing #ContinuingEducation credits? The GW Cancer Center offers no-cost, self-paced online courses such as Executive Training on Navigation and Survivorship, Cancer Survivorship E-Learning Series for Primary Care Providers and more! Check out the GW Cancer Center’s Online Academy and get started today: gwccacademy.org. #GWCCAcademy #CancerSurvivorship |  Download Image |
Looking for #ProfessionalDevelopment opportunities to support #PatientCentered cancer care? The GW Cancer Center offers no-cost, self-paced online courses with a variety of #ContinuingEducation credits available. Check out the GW Cancer Center’s Online Academy and get started today: gwccacademy.org. #GWCCAcademy #CancerSurvivorship |  Download Image |
Action for Policy, Systems and Environmental (PSE) Change: A Training
| Message | Suggested Graphic |
|---|---|
The GW Cancer Center’s Action for Policy, Systems and Environmental (PSE) Change online training guides #CancerProfessionals through the process of designing, implementing, and evaluating #PSEchange at a variety of cancer organizations. The no-cost, self-paced training includes resources, tools and strategies and offers #ContinuingEducation credits for CHES® and MCHES® professionals. Learn more: www.gwccacademy.org #GWCCAcademy |  Download Image |
#HealthEducators and #HealthcareProfessionals! Are you looking to implement #PolicySystemsEnivronment change in your community? The GW Cancer Center offers a no-cost, self-paced online training. FREE #continuingeducation credits for CHES® and MCHES® professionals! Learn more and enroll at www.gwccacademy.org #GWCCAcademy |  Download Image |
Looking for CHES® and MCHES® #ContinuingEducation credits? The GW Cancer Center offers free online, self-paced trainings! Take our Action for Policy, Systems and Environmental (PSE) Change training and learn about the process of designing, implementing and evaluating #PSEchange at your organization. Learn more and enroll at www.gwccacademy.org #GWCCAcademy | Download Image |
Cancer Survivorship E-Learning Series for Primary Care Providers
| Message | Suggested Graphic |
|---|---|
Interested in no-cost #ContinuingEducation opportunities? The GW Cancer Center offers the #CancerSurvivorship E-Learning Series for Primary Care Providers, a self-paced online course that provides critical information on #cancersurvivorship, care coordination, late and long-term side effects from cancer and its treatments. Stay up-to-date and enroll today: www.gwccacademy.org #GWCCAcademy |  Download Image |
#PrimaryCareProviders, need practical guidance on improving and coordinating care for #cancersurvivors? Learn current, evidence-based practices by taking the GW Cancer Center’s Cancer Survivorship E-Learning Series for Primary Care Providers training. No-cost CHES®/MCHES®, CME, and nursing #ContinuingEducation credits available! Learn more and enroll at www.gwccacademy.org #GWCCAcademy |  Download Image |
Looking for CHES®/MCHES®, CME, and nursing #ContinuingEducation credits? The GW Cancer Center offers free online, self-paced trainings! Take our #CancerSurvivorship E-Learning Series for Primary Care Providers training and learn practical guidance on improving and coordinating care for #cancersurvivors. Learn more and enroll at www.gwccacademy.org #GWCCAcademy | Download Image |
Communication Training for Comprehensive Cancer Control Professionals: 101 and 102
| Message | Suggested Graphic |
|---|---|
Calling all #CancerPrograms! The GW Cancer Center offers Communication Training for #ComprehensiveCancerControl Professionals 101: Media Planning and Media Relations, part one of a two-part series. This no-cost online training covers how to develop a media plan and form relationships with journalists to best market your organization’s materials and services to #cancer patients and survivors. Learn more: www.gwccacademy.org #GWCCAcademy |  Download Image |
| The GW Cancer Center’s Communication Training for #ComprehensiveCancerControl Professionals 101: Media Planning and Media Relations guides #CancerProfessionals through the process of developing a media plan at your organization. The no-cost, self-paced training includes resources, tools and strategies to best market your organization’s services to #cancersurvivors. Sign up today: www.gwccacademy.org #ContinuingEducation #GWCCAcademy |  Download Image |
| Interested in planning a communication campaign but don’t know where to start? The GW Cancer Center offers a no-cost, self-paced online course, Communication Training for #ComprehensiveCancerControlProfessionals 102: Making Communication Campaigns Evidence-Based. Regardless of your organizational resources, this training can help you plan, implement and evaluate your campaign, whether you have communications experience or not! Sign up today: www.gwccacademy.org #ContinuingEducation #GWCCAcademy | Download Image |
| The GW Cancer Center’s Communication Training for #ComprehensiveCancerControlProfessionals 102: Making Communication Campaigns Evidence-Based guides cancer professionals through best practices for messaging and evaluating your campaigns. The no-cost, self-paced training also offers free CHES®/MCHES® #ContinuingEducation credits! Learn more: www.gwccacademy.org #GWCCAcademy |  Download Image |
Executive Training on Navigation and Survivorship
| Message | Suggested Graphic |
|---|---|
| Calling all #PatientNavigation Supervisors: Are you interested in #ContinuingEducation and professional development opportunities? The GW Cancer Center offers a no-cost online course to walk you through the nuts and bolts of #PatientNavigation and #CancerSurvivorship program planning, implementation, evaluation and sustainability. Learn more: www.gwccacademy.org #GWCCAcademy |  Download Image |
| Looking for CHES®/MCHES® and #nursing #ContinuingEducation credits? The GW Cancer Center offers free online, self-paced trainings! Take our Executive Training on Navigation and Survivorship training and learn how to develop and launch a successful program, demonstrate impact and plan for sustainability. Learn more and enroll at www.gwccacademy.org #GWCCAcademy |  Download Image |
| #PatientNavigators and #HealthEducators: Want to learn more about creating logic models and implementing care coordination? Take the GW Cancer Center’s Executive Training on Navigation and Survivorship training and earn FREE #ContinuingEducation credits! Learn more: www.gwccacademy.org #GWCCAcademy | Download Image |
Oncology Patient Navigator Training: The Fundamentals
| Message | Suggested Graphic |
|---|---|
| Did you know the GW Cancer Center offers a no-cost, self-paced online training program for #PatientNavigators and #HealthEducators to learn the basics of cancer patient navigation? Oncology Patient Navigator Training: The Fundamentals offers resources for patient navigators to learn and implement strategies in their own practice and prepare for the Academy of Oncology Nurse and Patient Navigators OPN-CG credential. Learn more about our internationally renowned training here: www.gwccacademy.org #GWCCAcademy |  Download Image |
| #PatientNavigators and #HealthEducators, need practical guidance on the basics of cancer patient navigation? Learn current strategies and how to implement them in your own practice by taking the GW Cancer Center’s Patient Navigation Training. No-cost CHES®/MCHES® #ContinuingEducation credits available! Learn more: www.gwccacademy.org #GWCCAcademy |  Download Image |
| Do you know the impact a #PatientNavigator can have on a cancer patient’s experience and outcomes? Learn more about first-hand experiences with GW Cancer Center’s Patient Navigator Training. The no-cost, self-paced online course teaches the basics of oncology patient navigation to promote patient-centered care. Learn more and enroll: www.gwccacademy.org #ContinuingEducation #GWCCAcademy | Download Image |
Together, Equitable, Accessible, Meaningful (TEAM) Training
| Message | Suggested Graphic |
|---|---|
| Calling cancer care professionals! The GW Cancer Center offers Together, Equitable, Accessible, Meaningful (TEAM) Training. This no-cost online training will help you advance health equity where you work. Learn more: www.gwccacademy.org #ContinuingEducation #GWCCAcademy #HealthEquity #CulturalCompetency #CulturalHumility |  Download Image |
| Looking for CHES®/MCHES®, CME, NASW, and #Nursing #ContinuingEducation credits? The GW Cancer Center offers free online, self-paced trainings! Take our Together, Equitable, Accessible, Meaningful (TEAM) Training and learn more about implementing #culturallycompetent practices at your organization. Learn more and enroll at www.gwccacademy.org #GWCCAcademy #HealthEquity #CulturalCompetency #CulturalHumility |  Download Image |
| Effective patient-provider communication and culturally affirming care can improve #CancerSurvivor outcomes. The GW Cancer Center’s Together, Equitable, Accessible, Meaningful (TEAM) Training is a no-cost, self-paced online training for #HealthCareProviders and #HealthEducatorsto to gain skills and strategies to improve communication, culturally sensitive care and health equity. Learn more: www.gwccacademy.org #ContinuingEducation #GWCCAcademy #HealthEquity #CulturalCompetency | Download Image |
Download All Messages and Graphics
Social media management tools like Hootsuite and Sprout Social offer bulk scheduling options for uploading multiple messages at once. The spreadsheets below can be adapted to fit multiple scheduling platforms or services. They are currently formatted to work with Sprout Social’s bulk scheduling option. Please review the bulk scheduling format requirements for your specific platform before posting. Messages are sorted by network.
Download All Facebook Messages
Download All LinkedIn Messages
If you would like to download all images in this social media toolkit, click on each network below for a zip file with each network’s graphics. Please note that these image sizes are slightly smaller than the links above due to file size limitations. If you would like to download full resolution versions, simply click on the “Download Graphic” link below each image in the message tables above.
Download All Facebook Graphics
Download All LinkedIn Graphics
References
- Daniel D, Wolbrink T. Comparison of healthcare professionals’ motivations for using different online learning materials. Pediatr Investig. 2019;3(2):96-101.
- Majid S, Lopez C, Megicks P, Lim WM. Developing effective social media messages: Insights from an exploratory study of industry experts. Psychol Market. 2019;36(6):551-564.
