Melanoma and Skin Cancer Awareness Month Campaign

March 25, 2022

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Black banner with overlay text reading Melanoma and Skin Cancer Awareness Month. Image of beach umbrella, sunglasses, the sun and sunscreen in the background

About Melanoma and Skin Cancer Awareness Month

Melanoma and Skin Cancer Awareness Month is an annual opportunity to raise awareness about melanoma and skin cancer, as well as focus on research into their cause, prevention, diagnosis, treatment and survivorship. The goal is to support those affected by melanoma and skin cancer and encourage health-promoting behaviors such as monitoring changes in skin appearance, avoiding indoor tanning and following sun safety practices. According to the Centers for Disease Control and Prevention (CDC), skin cancer is the most common form of cancer in the United States (CDC, 2020). Melanoma and Skin Cancer Awareness Month begins on May 1st and ends on May 31st. The first Monday of May is designated as “Melanoma Monday.” The Friday before Memorial Day is designated as “Don’t Fry Day” to encourage sun safety awareness (National Council on Skin Cancer Prevention, 2019).

Data and Statistics

In 2018, the latest year for which incidence data is available, 83,996 cases of melanoma were reported and 8,199 people died of this cancer in the United States alone (U.S. Cancer Statistics Working Group, 2021). For every 100,000 people, 22 new melanoma cases were reported and two people died of this cancer (U.S. Cancer Statistics Working Group, 2021). Melanoma accounts for the vast majority of skin cancer deaths (American Cancer Society [ACS], 2021).

Current recommendations by the United States Preventive Services Task Force (USPSTF) indicate that the evidence is insufficient to assess the balance of benefits and harms of visual skin examination by a clinician to screen for skin cancer in adults (USPSTF, 2018). However, USPSTF recommends counseling individuals ages six to 24 years, including young adults, adolescents, children and parents of young children with fair skin types, about minimizing ultraviolet (UV) radiation exposure (USPSTF, 2018).

Early detection and prevention continue to be proven tools to reduce the burden of melanoma in the United States. Risk factors like indoor tanning (which significantly increases lifetime risk of melanoma) pose a significant threat. According to the 2019 Youth Risk Behavior Surveillance System, 4.5% of American high schoolers reported using indoor tanning devices, with White high school-aged female students using indoor tanning the most (CDC, 2019). Data from the 2017 National Youth Risk Behavior survey reports that nationwide, 57.2% of high school students reported a sunburn in the previous year (Kann et al., 2018; Holman et al., 2018).

Best Practices for Communicating About Melanoma and Skin Cancer

Messages around melanoma and skin cancer prevention should (1) provide education about risk factors and prevention strategies; (2) highlight the dangers of indoor tanning and correct misinformation about tanning and pro-tan social norms; and (3) emphasize the importance of policy, systems and environmental (PSE) change strategies to reduce the impact of skin cancer and melanoma at the community level. When crafting materials and messages, always consider the health literacy level of your audience and use plain language.

Image of pyramid showing strategies to reduce the impact of melanoma and skin cancer

Messages Should...

Provide education about risk factors and prevention strategies

Emphasize that sun exposure can be risky even when engaging in brief, daily activities such as walking your dog or waiting for the bus. Some people may think about sun safety only when they spend a summer day at the beach or pool (ACS, 2019).
Avoid promoting sunscreen as the only form of skin sun protection. Combine sunscreen with protective clothing, wide-brimmed hats, sunglasses, and shade (CDC, 2020a).
Educate your audience about the possible signs and symptoms of melanoma, like the “ABCDE rule” (Asymmetry, Border, Color, Diameter, Evolving) (ACS, 2019a).
Present information in formats that are clear and easy to understand. People preferred genetic risk information about melanoma to be presented in visuals (Hamilton et al., 2020; Smit et al., 2015).
Encourage your audience to know their family history, as a family history of melanoma can elevate an individual’s risk for the disease. Knowing family history can motivate one to take steps to reduce their risk of melanoma. (Bowen et al., 2017).
Inform your audience that for people of color, skin cancer is often diagnosed too late, making it harder to treat (Skin Cancer Foundation, 2021). During routine patient visits, clinicians should be aware that skin cancer can occur in people of color when meeting with patients for regular visits.
Skin cancer in people of color are often found in less sun-exposed areas of the body (Skin Cancer Foundation, 2021). Encourage these individuals to perform regular full-body skin exams, especially on less sun-exposed areas of the body such as the palms and soles of the feet.

Highlight the dangers of indoor tanning and correct misinformation about tanning and pro-tanning norms

Emphasize both the costs of engaging in indoor tanning and the benefits of avoiding it. Health communication messages can use either a gain frame (emphasizing the benefits of avoiding risky behaviors), a loss frame (emphasizing the costs of participating in risky behavior) or a balanced frame (emphasizing both gain and loss themes relatively equally). Evidence suggests that both loss- and balanced-framed messages are effective (Mays & Evans, 2017).
Use graphical images when conveying the dangers of indoor tanning. Warnings about indoor tanning are most effective when they include visuals and loss framing (Hamilton et al., 2020; Mays & Tercyak, 2015).
Avoid addressing myths associated with tanning and present the preferred message clearly. Referring to myths, such as having a “base tan” protects you against a sunburn or believing that there is no need for sun protection on cloudy days, does not necessarily decrease an individual’s desire to tan (Truong et al., 2021).
Remind individuals of the people who would approve of them quitting indoor tanning, like parents, friends or romantic partners (Bleakley et al., 2018). Among frequent indoor tanners, one of the reasons for tanning include social acceptance since individuals may be influenced by having friends that use indoor tanning devices (CDC, 2019a).
Address appearance concerns and psychological effects of tanning associated with feeling more attractive and confident (CDC, 2019a). Highlight the short-term gains of quitting, like saving money and reducing skin damage (Glanz et al., 2019 & Bleakley et al., 2018).

Emphasize the importance of policy, systems and environmental (PSE) change strategies to reduce the impact of melanoma and skin cancer at the community level

Combine PSE change with a strong communication strategy to make your efforts more effective.
Explain to your audience why the data is relevant and how it impacts your audience. Use cancer data to inform PSE change efforts (NCI, 2011).
Engage with other partners like local parks, recreational facilities, clinicians and outdoor community events to promote your efforts. Ensure you are following and communicating with relevant partners and intended audiences on social media.
Learn from other organizations’ successful interventions to reduce the impact of melanoma and skin cancer. Highlight your organization’s success stories through tools like Action for PSE Change or CDC’s Skin Cancer Prevention Success Stories.
Focus on community engagement to empower communities to take part in the PSE change process and advocate for their own health. Community-based systematic changes lead to more consistent long-term health improvements than temporary interventions (ACS, 2015).

Graphic diagram of sample PSE change ideas to consider. Branches include pictures of a tree for provision of shade, indoor tanning bed for tanning legislation, image of construction workers for policies for outdoor workers, and image of school for school policies.

Communicating with Diverse Audiences

Certain groups experience disparities in melanoma and skin cancer incidence, mortality, and survival (National Cancer Institute, 2020). Cancer health disparities are complex and affected by various factors, such as social determinants of health, behavior, biology, genetics, and more (National Cancer Institute, 2020). Communication-related issues may also play a role in cancer disparities (White-Means and Osmani, 2017). Consider the information most useful to each diverse group.

Below you will find considerations for specific audiences, including: Black/African American, Hispanic/Latinx, Asian Americans, Native Hawaiians and Pacific Islanders [AANHPI], and American Indian/Alaska Native [AI/AN] and LGBTQ individuals.

It is important to tailor communication to these populations of focus with messaging that also addresses conditions where these communities live, learn, work and play, as these factors can impact a wide range of health risks and outcomes (CDC, 2021).

Black persons have a lower incidence rate of melanoma compared to White persons. However, the five-year survival rate for Blacks is 71% compared to 93% for White persons (American Cancer Society, 2022). Black persons are often diagnosed at a later stage and/or diagnosed with more aggressive types of melanomas (Culp & Lunsford, 2019). According to the Melanoma Research Alliance, people of color are more likely to develop rare melanoma subtypes not caused by the sun and have lesions that may appear on the palms or soles of the feet. Furthermore, Black persons consider their risk of getting skin cancer to be low due to having a darker skin tone and/or lack of family history (Lunsford et al., 2018). The use of sunscreen was linked to beauty and attractiveness rather than reducing skin cancer risk (Lunsford et al., 2018).

Tailored messaging can address the misinformation about the risks and benefits of skin cancer prevention (Lunsford et al., 2018). For example, inform Black persons that sun protection not only prevents skin aging, but can reduce skin cancer risk (Lundsford et al., 2018), and that a family history of skin cancer can elevates an individual’s risk of skin cancer (CDC, 2021a). Additional education on topics, such as sun protection factor (SPF) levels and the signs/symptoms of extreme skin reactions to sun exposure (including the presentation of sunburn in skin of color), may be helpful to share in messaging.

Secondly, for healthcare providers, increased awareness of melanoma in Black persons is crucial. Messaging tailored towards clinicians should emphasize education and awareness of different melanoma types and their presentation in people with darker skin tones, which may be helpful in improving timely diagnosis.

Within the past two decades, melanoma incidence among Hispanic persons has risen by 20% (Perez, 2019). Compared to other racial and ethnic groups, Hispanic persons have the third highest incidence of melanoma (U.S. Cancer Statistics Working Group, 2021b). Hispanic persons are younger at diagnosis, present with later stages of disease and have lower survival rates compared to White persons (Perez, 2019). This may be attributed to misbeliefs about the risks and benefits of skin cancer prevention, lack of linguistic or culturally appropriate screening efforts and lower use of sun-safety practices due to acculturation (CDC, 2019a & Perez, 2019). Acculturation is an individual’s adoption of attitudes, norms and behaviors from multiple cultures (Coups et al., 2013). Hispanic persons adapting to life in the U.S. may participate in social norm behaviors that can increase their risk of skin cancer, such as higher rates of sunscreen use, sunbathing and indoor tanning (Coups et al., 2013). Furthermore, Hispanic persons make up a large proportion of workers in outdoor occupations, such as landscaping, construction and farming (Niu et al., 2022). Hispanic day laborers reported experiencing one or more sunburns and symptoms of heat illness when working in the summer, both of which increases the risk of skin cancer (Niu et al., 2022).

Messaging for this population should be: 1) linguistically- and culturally- appropriate, 2) emphasize education on sun-safety practices and increasing confidence that Hispanic persons can prevent skin cancer and 3) dispel the myth that melanoma only affects people with lighter skin tones (Perez, 2019). Occupational messaging can address the creation of workplaces that provides sun protection and adding sun safety to workplace policies to increase sun protective behaviors and reduce skin cancer risks among Hispanic outdoor workers (Ragan et al., 2019).

Hispanic persons also reported seeing messages about sunburn and sun protection from television news and/or social media posts, therefore, utilizing a variety of channels to reach this population may be helpful (Lunsford et al., 2018). Messaging tailored towards healthcare providers can highlight the importance of culturally-appropriate patient education on topics such as melanoma risk factors and different skin cancer types more commonly found in Hispanic persons (Perez, 2019).

Abbreviation Used: Asian American, Native Hawaiian, Pacific Islander (AANHPI)

AANHPI persons are diagnosed less frequently with skin cancer compared to White persons, but they often have poor survival rates once diagnosed and are more likely to be diagnosed at later stages (Zheng et al., 2021). AANHPI persons were more likely to seek shade and wear long-sleeved clothing, but had lower rates of sunscreen use compared to White persons (Supapannachart et al., 2022). Additionally, differences in skin cancer risk and occurrence between subgroups may be attributed to differences in cultural practices, skin types and their reaction to UV rays, and perceptions of skin color. For example, Asian Indian individuals were less likely to apply sunscreen or wear hats compared to Chinese individuals (Supapannachart et al., 2022).

Furthermore, sun protective behaviors and attitudes may differ depending on where an individual grew up (Supapannachart et al., 2022). Acculturation to living in the U.S. and exposure to social norms may increase one’s desire to tan (Bowers et al., 2021). AANHPI persons may prefer lighter skin tones due to colorism, which a form of discrimination that assigns lighter skin tone with privilege and is associated with colonialism and internalized racism (Chen & Francis-Tan, 2021).

Health communication materials and clinical practice should be culturally-tailored to different skin cancer presentations as well as awareness of varying sun protective behaviors between AANHPI sub-groups. Messaging can counteract the belief that AANHPIs cannot be affected by skin cancer and encourage regular skin examinations to prevent delayed diagnoses (Zheng et al., 2021). Messaging tailored towards healthcare providers should raise awareness of under-diagnosing melanoma in AANHPI persons. When counseling patients on skin cancer risks, knowing the cultural impact of colorism may also be beneficial when communicating with this population (Zheng et al., 2021).

Abbreviation Used: American Indian/Alaska Native (AI/AN)

Compared to other racial and ethnic groups, AI/AN persons have the second highest incidence of melanoma (U.S. Cancer Statistics Working Group, 2021b). The incidence of melanoma among AI/AN persons is about three times less than that of White persons (U.S. Cancer Statistics Working Group, 2021a), with the highest occurrence of melanomas in the Southern Plains region (U.S. Cancer Statistics Working Group, 2021a).

Almost 10% of AI persons believe that they cannot develop skin cancer and about 90% of them reported having been sunburned at least once (Maarouf et al, 2019). The high percentage of individuals who have had a sunburn calls for a better understanding of the association between UV radiation and melanoma in this population, since a large proportion resides in U.S. states with a high exposure to UV radiation (Kryatova & Okoye, 2015; Maarouf et al., 2019). Similar to other racial and ethnic groups, skin cancer among AI persons often goes undiagnosed until more advanced stages (Kryatova & Okoye, 2015). Furthermore, AI persons often do not understand the causes of skin cancer due to limited access to healthcare services and dermatologists on AI reservations (Maarouf et al., 2019). To improve melanoma outcomes for AI persons, there is a need for culturally-tailored education on skin cancer as well as understanding the impact of colonization on the presentation of different skin tones among AI/AN persons (Idoate, 2021).

Messaging for indigenous populations may focus on the need for culturally-tailored resources on general sun-safety for urban AI/AN communities, but also promoting sun protection at community and cultural activities that have a high sun exposure (American Indian Cancer Foundation, 2020). Messaging that provides information about the causes and treatment of skin cancer, paired with personal narratives and family experiences, may improve awareness of skin cancer for this group (Idaote et al., 2020).

Abbreviation Used: Lesbian, Gay, Bisexual, Transgender, Queer (LGBTQ)

Skin cancer (including basal cell carcinoma, squamous cell carcinoma, and melanoma) is one of the top five most common cancers among LBGTQ persons (Scout & Rhoten, 2021). Sexual minority men (SMM), men who identify as gay or bisexual, are twice as likely to have skin cancer and are six times more likely to report using indoor tanning compared with heterosexual men (Mansh et al., 2015). Motivations for indoor tanning were primarily related to one’s appearance, where tanned skin is perceived as more physically appealing (Admassu et al., 2019). On the other hand, sexual minority women reported lower or equal rates of both indoor tanning and skin cancer compared with heterosexual women (Singer et al., 2020).

Skin cancer prevalence and indoor tanning behaviors vary by sexual orientation among LGBTQ persons. One particular study found that indoor tanning salons were more likely to be located in neighborhoods with higher concentrations of male-male partnered households, possibly contributing to the increased use of indoor tanning in this population (Chen et al., 2019). Public health efforts predominately addressing skin cancer risk behaviors in young women may be overlooking SMM, a newly identified high risk population for skin cancer (Mansh & Arron, 2016).

Health communication efforts should highlight the risks of indoor tanning and skin cancer as a LGBTQ community issue (Admassu et al., 2019). Messaging that addresses the negatives of indoor tanning, such as skin wrinkles, skin aging and high costs, may be effective at discouraging SMM from indoor tanning (Admassu et al., 2019). Messaging tailored towards healthcare providers should emphasize the importance of assessing sexual orientation during medical visits in order to provide more thorough skin cancer counseling and screening (Mansh & Arron, 2016).

Melanoma and Skin Cancer Resources
Resource	Description
American Academy of Dermatology Association	The American Academy of Dermatology has free education resources to help you spread sun-safety messages and increase public awareness about skin cancer.
Basic Information About Skin Cancer	This resource from the CDC includes information on skin cancer, the risks, symptoms, prevention, and treatments.
CDC’s Skin Cancer Prevention Success Stories	CDC highlights programs that have found innovative ways to help prevent skin cancer in their communities.
CDC’s Melanoma Dashboard	This interactive data visualization tool provides the latest relevant state and county-level data on melanoma incidence and mortality, UV levels, and other relevant data to inform skin cancer prevention efforts at the local level.
GW Cancer Center: Action for Policy, Systems, and Environmental (PSE) Change: A Training	This training provides background information on the seven-step PSE change process, stepwise worksheets, a PSE action plan template, real world examples from comprehensive cancer control programs, an extensive resource list and approaches to help grow the PSE change evidence base.
GW Cancer Center: Together, Equitable, Accessible, Meaningful (TEAM) Training	This training aims to improve health equity by supporting organizational changes at the systems level. The training will help organizations implement quality improvements to advance equitable, accessible and patient-centered cancer care through improved patient-provider communication, cultural sensitivity, shared decision-making and attention to health literacy.
How to SPOT Skin Cancer	This infographic from the American Academy of Dermatology Association can be used to regularly check skin.
Moles to Melanoma: Recognizing the ABCDE Features	This resource from the National Cancer Institute has collected photographs of different pigmented skin lesions to help patients and other individuals recognize common moles, atypical moles, and melanomas.
National Council on Skin Cancer Prevention	The mission of this organization is to prevent skin cancer through education, advocacy, and raising awareness.
Prevention and Control of Skin Cancer	In this resource, the CDC discusses the prevention and control of skin cancer, with particular attention to how we can all help people protect their skin and lives while enjoying the outdoors
Preventing Skin Cancer: Community Wide Interventions	These interventions from the Community Preventative Services Task Force seek to increase preventative behaviors within a community by targeting a large part of the population in a defined area.
Resources to Share	CDC offers scientifically accurate information about skin cancer in a variety of formats.
Skin Cancer Concerns in People of Color: Risk Factors and Prevention	This article raises awareness regarding skin cancers in people of color by providing recommendations to clinicians and the general public for early detection and preventive measures.
Skin Cancer Foundation	This organization empowers people to take a proactive approach to daily sun protection by offering educational resources on prevention, skin care information, risk factors, early detection, and treatment.
Skin Cancer in People of Color Photo Gallery	This resource shows photographs of different pigmented areas on people of color to help individuals and patients recognize moles, atypical moles, and melanomas.
Skin Cancer (Including Melanoma)-Patient Version	Resource provided by the National Cancer Institute that provides an overview of skin cancer, information on treatment, causes and prevention, screening and coping with skin cancer. Also includes the latest on skin cancer research and statistics.
Skin Cancer Prevention Progress Report 2019	The CDC’s fifth annual progress report provides the latest national data on skin cancer, highlights successes, and identifies areas for improvement.
Sun Safety Evidence-Based Programs Listing	This list of sun-safety interventions from the Evidence-Based Cancer Control Programs website (formerly RTIPS) is a searchable database of evidence-based cancer control programs that provides program planners and public health practitioners easy and immediate access to: 1) programs tested in a research study, 2) publication(s) of the study findings, and 3) program materials used with a particular study population in a specific setting.
The Big See Campaign	The Big See Campaign from the Skin Cancer Foundation aims to inspire you to open your eyes, get to know your skin, look in the mirror and keep these 3 words in mind: NEW, CHANGING or UNUSUAL.

Melanoma and Skin Cancer Awareness Month Messages and Graphics

Twitter

Message	Suggested Graphic
May is #SkinCancerAwareness month! Kick it off by checking out @CDCgov’s new #MelanomaDashboard for relevant prevention data: https://bit.ly/33mzgRA Tweet This	Download Graphic
Programs have found many innovative ways to help prevent #skincancer in their communities. Learn more: http://bit.ly/2JhhyFY @CDC_Cancer Tweet This	Download Graphic
If someone in your family has had #melanoma, you may be at increased risk. Learn about skin cancer risk factors from @CDCgov: https://bit.ly/2WYIstq Tweet This	Download Graphic
What can you do to reduce your risk of skin cancer, including #melanoma? Get some tips: http://bit.ly/2GPxn6i Tweet This	Download Graphic
Sunlamps and tanning beds promise a bronzed body year-round, but the UV radiation from these devices poses serious health risks: http://bit.ly/2VG1eFy Tweet This	Download Graphic
Share your #SunSafeSelfie and join the conversation to raise awareness on sun protection! https://bit.ly/3dzFbIJ Tweet This	Download Graphic
#DYK community skin cancer prevention programs can prevent future #melanoma cases? Learn more: http://bit.ly/2GuFIgn Tweet This	Download Graphic
Exercising or being outside is great, but don't forget your sun protection! http://bit.ly/2uHWX8a Tweet This	Download Graphic
#CompCancer professionals: Looking for evidence-based interventions to prevent #melanoma in your community? Check out @theNCI and their Evidence-Based Cancer Control Programs for more info: https://bit.ly/36H483Z Tweet This	Download Graphic
The Friday before Memorial Day is “Don’t Fry Day!” Take a moment to make sure you’re protecting yourself against #skincancer & #melanoma: https://bit.ly/3hReC38 Tweet This	Download Graphic
Schools can play an active role in preventing skin cancers like #melanoma. Here's how you can get involved: https://bit.ly/34qWnhP Tweet This	Download Graphic
What are some of the signs of #melanoma? This guide from @CDCgov can help you assess changes in your skin: http://bit.ly/2GSmXTc Tweet This	Download Graphic
#CompCancer professionals: Looking for PSE change solutions to prevent skin cancer? Start here: https://bit.ly/2Vj04Ob #MelanomaAwareness Tweet This	Download Graphic
For people of color, when skin cancer develops in non sun- exposed areas, it’s often in a late stage when diagnosed. Luckily, you can find #skincancer early. Check out these tips: https://bit.ly/3dwS59o Tweet This	Download Graphic
For Black persons, #melanoma can occur in areas that get little sun exposure, like the palms of the hands, soles of the feet, and nail areas. Know the statistics: https://bit.ly/2QTkezv Tweet This	Download Graphic
In the past two decades, melanoma cases have risen by 20% among Hispanic persons. No one is immune to skin cancer. Get the facts here: https://bit.ly/2QTkezv Tweet This	Download Graphic
American Indian/Alaska Native persons have the second highest occurrence of melanoma compared to other racial/ethnic groups. Read about indigenous perspectives on skin cancer here: https://bit.ly/3pOkVbU Tweet This	Download Graphic
#DYK that Asian American, Native Hawaiian and Pacific Islanders can still get skin cancer, even though they are less likely to get sunburned? Check out this infographic: https://bit.ly/3pOV7wv Tweet This	Download Graphic
#DYK men who identify as gay or bisexual are twice as likely to have skin cancer compared to heterosexual men? Learn more about these disparities: https://bit.ly/3HSuI71 Tweet This	Download Graphic
Spending more time outdoors during the #COVID19 #pandemic? While summer can be a great time to safely gather for picnics, family reunions and weddings, don't forget to practice sun safety! Read more: https://bit.ly/3Nj3VF1 Tweet This	Download Graphic
#COVID19 resulted in delays in diagnosis and treatment of melanoma. Healthcare professionals, here’s how to run your dermatology practice during the pandemic: https://bit.ly/3IZhEym Tweet This	Download Graphic
#MelanomaMonday is May 2nd this year! Wear your best black attire and head out to spread awareness of #melanoma and #skincancer! Take the time to learn about ways to prevent melanoma: https://bit.ly/36OFNti Tweet This	Download Graphic

Facebook

How to post on Facebook

Download the suggested graphic.
Highlight the corresponding message with your cursor. Right click and select "Copy."
Open Facebook. If you aren't already logged in, enter your email address (or phone number) and password, then tap "Log in."
Tap the post box. This box is at the top of the News Feed. If you're posting to a group, you'll find the box just below the cover photo. There will generally be a phrase like "Write something" or "What's on your mind?" in the box.
Tap "Photo/Video" near the middle of the post screen, then select the downloaded graphic to upload and tap "Done." Doing so adds the photo to your post.
Tap "Post." It's in the top-right corner of the screen from the app, or the bottom-right from your computer. Doing so will create your post and add it to the page you're on.

Message	Suggested Graphic
Did you know that May is skin cancer awareness month? Check out CDC’s new #MelanomaDashboard for access to the most recent and relevant data to maximize the impact of our skin cancer prevention efforts: https://bit.ly/33mzgRA	Download Graphic
Communities across the country are finding innovative ways to reduce the burden of skin cancer and melanoma. Explore their stories and learn more: http://bit.ly/2JhhyFY	Download Graphic
Did you know that your risk may increase if someone in your family has had melanoma? It’s important to know your family history. For more on skin cancer risk factors: https://bit.ly/2WYIstq	Download Graphic
What can you do to reduce your risk of skin cancer, including melanoma? Avoid indoor tanning, use sunscreen, and stay in the shade during midday hours: http://bit.ly/2GPxn6i	Download Graphic
Tanning your skin – in the sun or in a tanning bed – damages your skin. Over time, this damage can lead to prematurely aged skin (e.g., wrinkles and uneven skin color), and, in some cases, skin cancer: http://bit.ly/2VG1eFy	Download Graphic
Share your #SunSafeSelfie and join the conversation to raise awareness on the benefits of sun protection! https://bit.ly/3dzFbIJ	Download Graphic
What can you do in your community to help prevent skin cancer? Community-based programs can prevent future cases and lower treatment costs: http://bit.ly/2GuFIgn	Download Graphic
Exercising or being outdoors has both physical and mental health benefits. Don't forget your sunscreen and hat when you’re getting your sweat on with Mother Nature! More tips here: http://bit.ly/2uHWX8a	Download Graphic
Looking for evidence-based interventions to prevent melanoma and other skin cancers in your community? NCI’s Evidence-Based Cancer Control Programs (EBCCP) is a great place to start: https://bit.ly/36H483Z	Download Graphic
The Friday before Memorial Day is “Don’t Fry Day!” Help us raise awareness and reduce the rates of skin cancer, including melanoma: https://bit.ly/3hReC38	Download Graphic
What can schools do to prevent melanoma and protect students from UV damage? This CDC resource has some practical tips: https://bit.ly/34qWnhP	Download Graphic
Do you know the ABCDEs of melanoma? This handy guide reminds you to regularly check for changes in your skin and what to look for: http://bit.ly/2GSmXTc	Download Graphic
Comprehensive Cancer Control Professionals: Looking for policy, systems and environmental (PSE) change strategies to prevent skin cancer? Start with the Surgeon General’s Call to Action: https://bit.ly/2Vj04Ob	Download Graphic
For people of color, when skin cancer develops in non sun-exposed areas, it’s often in a late stage when diagnosed. Luckily, you can find skin cancer early. Check out these tips on how you can look for warning signs: https://bit.ly/3dwS59o	Download Graphic
For Black persons, #melanoma can occur in areas that get little sun exposure, like the palms of the hands, soles of the feet, and nail areas. Know the statistics: https://bit.ly/2QTkezv	Download Graphic
In the past two decades, melanoma cases have risen by 20% among Hispanic persons. No one is immune to skin cancer. Get the facts: https://bit.ly/2QTkezv	Download Graphic
American Indian/Alaska Native persons have the second highest occurrence of melanoma compared to other racial/ethnic groups. Read about indigenous perspectives on skin cancer here: https://bit.ly/3pOkVbU	Download Graphic
Did you know that Asian American, Native Hawaiian and Pacific Islanders can still get skin cancer, even though they are less likely to get sunburned? Check out this infographic here: https://bit.ly/3pOV7wv	Download Graphic
Did you know that men who identify as gay or bisexual are twice as likely to have skin cancer and six times more likely to use tanning beds compared to heterosexual men? Learn more about these disparities: https://bit.ly/3HSuI71	Download Graphic
Spending more time outdoors during the #COVID19 #pandemic? While summer is a great time to safely gather for picnics, family reunions and weddings, don't forget to practice sun safety! Read more: https://bit.ly/3Nj3VF1	Download Graphic
COVID-19 resulted in delays in diagnosis and treatment of melanoma. Healthcare professionals, here’s how to run your dermatology practice during the pandemic: https://bit.ly/3IZhEym	Download Graphic
#MelanomaMonday is May 2nd this year! Wear your best black attire and head out to spread awareness of #melanoma and #skincancer! Take the time to learn about ways to prevent melanoma: https://bit.ly/36OFNti	Download Graphic

How to Post on LinkedIn

Download the suggested graphic.
Highlight the corresponding message with your cursor. Right click and select "Copy."
Open LinkedIn. If you aren't already logged in, enter your email address and password, then tap "Log in."
Tap "Start a post" from the main share box. This box is at the top of your profile.
Tap "Photo" from the top of the post screen, then select the downloaded graphic to upload and tap "Done." Doing so adds the photo to your post.
Tap "Post." It's in the the bottom-right. Doing so will create your post and add it to the page you're on.

Message	Suggested Graphic
Healthcare Professionals: May is a great time to brush up on current information about skin cancer screening. This summary from the National Cancer Institute provides an overview and description of the evidence: http://bit.ly/2Ya9ZVS	Download Graphic
Melanoma is one of the top 10 cancers by rates of new cancer cases in the United States. This data visualization tool presents U.S. Cancer Statistics data and demographic trends in an easy-to-understand visual format: http://bit.ly/2KxPy3r	Download Graphic
May is a great time to spread the word about melanoma and skin cancer prevention with these resources from the Centers for Disease Control and Prevention: https://bit.ly/2QIBLdO	Download Graphic
Healthcare Professionals: Consider counseling your patients who are at high risk for melanoma -including fair-skinned patients and melanoma survivors -to use sun safety practices: https://bit.ly/2HBZXug	Download Graphic
Despite the challenges we face during the COVID-19 pandemic, prevention of melanoma and other skin cancers remains a public health priority: https://bit.ly/31ofhAY	Download Graphic

Instagram

How to Post on Instagram

Download the suggested graphic.
Highlight the corresponding message with your cursor. Right click and select "Copy."
Open Instagram. If you aren't already logged in, enter your username (or phone number) and password, then tap "Log in."
Tap the plus sign box. This box is at the top right. Select the downloaded graphic or drag it into the box to upload it.
Select "Square (1:1)" for the aspect ratio, then click "Next."
Ignore the filters screen, then click "Next" again.
Paste the caption where it says, "Write a caption..." at the top.
Under "Accessibility," consider adding alt text to describe the photo for people with visual impairments.
Tap "Share." It's in the bottom-right corner of the screen.

Message	Suggested Graphic
Did you know that May is #skincancer awareness month? Check out @CDCgov’s #MelanomaDashboard for access to the most recent and relevant data to maximize the impact of skin cancer prevention efforts. Visit ephtracking.cdc.gov/Applications/melanomadashboard for more info.	Download Graphic
Check out @CDCgov’s Skin Cancer Prevention Success stories to learn about innovative ways to reduce the risk of skin cancer in your community. Visit cdc.gov/cancer/skin/success-stories for more info.	Download Graphic
If someone in your family has had #melanoma, you may be at increased risk. Learn about #skincancer risk factors from @CDCgov. Visit cdc.gov/cancer/skin for more info.	Download Graphic
What can you do to reduce your risk of #skincancer, including #melanoma? Avoid indoor tanning, use sunscreen, and stay in the shade during midday hours. Visit Visit cdc.gov/cancer/skin for more info.	Download Graphic
Sunlamps and tanning beds promise a bronzed body year-round, but the UV radiation from these devices poses serious health risks. Visit fda.gov/consumers/consumer-updates/indoor-tanning-risks-ultraviolet-rays for more info.	Download Graphic
Share your #SunSafeSelfie to raise awareness on the benefits of sun protection! First, photograph yourself using sun protection. Second, post it on social media using the hashtag #SunSafeSelfie. Third, practice what you post! More info at cdc.gov/cancer/skin/sunsafeselfie	Download Graphic
#DYK community skin cancer prevention programs can prevent future #melanoma cases? Learn more at cdc.gov/vitalsigns/melanoma	Download Graphic
Exercising or being outside is great, but don't forget your sun protection! Read more at cdc.gov/cancer/skin on ways to protect your skin from the sun!	Download Graphic
#CompCancer professionals: Looking for evidence-based interventions to prevent #melanoma in your community? Check out @NationalCancerInstitute’s Evidence-Based Cancer Control Programs (EBCCP) for information on how to get started in your community. Visit ebccp.cancercontrol.cancer.gov for more info!	Download Graphic
The Friday before Memorial Day is #DontFryDay!” Take a moment to make sure you’re protecting yourself against #skincancer & #melanoma. Check out skincancerprevention.org/get-involved/don’t-fry-day for more info!	Download Graphic
What can schools do to prevent #melanoma and protect students from #UV damage? This @CDCgov resource has some practical tips at cdc.gov/cancer/skin/what_cdc_is_doing/guidelines	Download Graphic
Do you know the ABCDEs of #melanoma? This handy guide reminds you to regularly check for changes in your skin and what to look for. Visit cdc.gov/ cancer/skin/basic_info for more info.	Download Graphic
#CompCancer professionals: Looking for PSE change solutions to prevent skin cancer? Start here: www.hhs.gov/surgeongeneral/reports-and-publications/skin-cancer/consumer-booklet #MelanomaAwareness	Download Graphic
When skin cancer develops in non sun- exposed areas, it’s often in a late stage when diagnosed. Luckily, you can find #skincancer early. Check out tips from the @aadskin1 on skin cancer in people of color.	Download Graphic
For Black persons #melanoma can occur in areas that get little sun exposure, like the palms of the hands, soles of the feet, and nail areas. Know the statistics. Visit @skincancerorg for more info.	Download Graphic
In the past two decades, melanoma cases have risen by 20% among Hispanic persons. No one is immune to skin cancer. Get the facts from the @skincancerorg	Download Graphic
American Indian/Alaska Native persons have the second highest occurrence of #melanoma compared to other racial/ethnic groups. Promote sun-safety practices in our indigenous communities. Check out @americanindiancancer for more resources.	Download Graphic
Did you know that Asian American, Native Hawaiian and Pacific Islanders can still get skin cancer, even though they are less likely to get sunburned? Practice sun-safety and do regular skin self-exams. Visit @cdcgov for more guidance on skin cancer prevention.	Download Graphic
#DYK, men who identify as gay or bisexual are twice as likely to have skin cancer compared to heterosexual men? Visit @lgbtcancernetwork for more resources on skin cancer in the queer community.	Download Graphic
Spending more time outdoors during the #COVID19 #pandemic? While summer is a great time to safely gather for picnics, family reunions and weddings, don't forget to practice sun safety! Read more at cdc.gov/cancer/skin	Download Graphic
#COVID19 resulted in delays in diagnosis and treatment of melanoma. Healthcare professionals, here’s a step-by-step guide on how to run your dermatology practice during COVID-19. Check out aad.org/member/practice/coronavirus/running-your-dermatology-practice	Download Graphic
#MelanomaMonday is May 2nd this year! Wear your best black attire and head out to spread awareness of melanoma and skin cancer! Information on melanoma prevention here at cdc.gov/cancer/skin	Download Graphic

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References

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Idoate, R., Gilbert, M., King, K. M., Spellman, L., McWilliams, B., Strong, B., Bronner, L., Siahpush, M., Ramos, A. K., Clarke, M., Michaud, T., Godfrey, M., & Solheim, J. (2020). Urban American Indian Community Health Beliefs Associated with Addressing Cancer in the Northern Plains Region. Journal of Cancer Education, 36(5), 996–1004. https://doi.org/10.1007/s13187-020-01727-z

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Skin Cancer

May

Cancer Control TAP