National Minority Health Month and Minority Cancer Awareness Week
National Minority* Health Month (NMHM) is observed annually in April. NMHM is an opportunity to raise awareness about health disparities affecting populations that have been marginalized, discriminated against and excluded in American culture, both historically and currently. NMHM acknowledges the social, economic and geographic disadvantages that intersect across disability status, sexual orientation, gender identity, race and ethnicity, which have historically been linked to discrimination or exclusion.1
During NMHM, National Minority Cancer Awareness Week (NMCAW) provides a more specific opportunity to raise awareness about cancer-related health disparities.2
This health awareness social media toolkit is designed to help cancer control organizations implement evidence-based practices when communicating about National Minority Health Month, Minority Cancer Awareness Week and cancer prevention among marginalized communities.
*A note on language:
We use the word “minority” within this toolkit to align with the name of the awareness month. We otherwise discourage use of the term “minority” in awareness messaging, as it can wrongfully imply that racial and ethnic groups are outnumbered by non-Hispanic White Americans and can contribute to the perpetuation of stereotypes and implicit bias.3,4
The CDC reports: “According to the 2018 U.S. Census report, the year 2030 marks a demographic turning point for the United States. The nation’s population is projected to age considerably and become more racially and ethnically diverse. The population of people who are more than one race is projected to be the fastest growing racial or ethnic group over the next several decades, followed by Asian Americans and Hispanic/Latino Americans.”
Best Practices for Communicating About NMHM & NMCAW
Recognize cultural differences and values, as cultural background significantly impacts the lens through which people view health information.
- Learn from your intended to optimize culturally appropriate messaging and communication channels.
- Incorporate cultural norms, values and religious beliefs into health messages, rather than surface-level cultural features, such as risk statistics of a particular group.5
- Integrate cross-cultural knowledge into messages. This means learning from people within your intended audience and understanding stresses caused by politics or laws.6
- Promote cultural humility among providers and staff. Cultural humility refers to the willingness to honor cultural beliefs, engage in self-reflection and continue learning.7 Cultural competency is a misnomer that assumes one can learn once and for all about people who have different lived experiences from their own.7
Use plain language and narrative to communicate culturally relevant messages.
- Reduce the health literacy level of messages. Low health literacy is associated with poorer health outcomes and lack of participation in cancer screening programs.8
- Keep messages concise and use plain language. The use of plain language makes messaging accessible to more people in a shorter amount of time.9 Reference these CDC guidelines for making language accessible and understandable.5
- Provide health information in languages appropriate for the intended audience.10 Multilingual messages should be crafted and reviewed by people with lived experiences shared by your populations of focus.11
- Make messages accessible to people with disabilities by using braille, American Sign Language, large print text, closed captioning, audio descriptions and plain language.12
- Use narratives to improve learner comprehension and recall.13 Narratives can help reach people who have had past negative experiences in health care.
- Use culturally appropriate health promotion messages to support behavior change.14
Point people to community resources.
- Promote community-based resources across the cancer continuum, including prevention, screening, treatment, and survivorship resources. Outreach, education and research are crucial for addressing health disparities.15
- Leverage partnerships with local media to increase knowledge and access to information across diverse communities.16
- Form community partnerships across other sectors,such as business, labor, civic/social, urban planners, education, transportation, housing and public safety. Partnerships with community-based organizations who serve priority populations can help healthcare organizations address structural bias in our systems.17
- Join existing movements and conversations (such as NMHM and NMCAW) to increase your reach. Use relevant hashtags to increase the reach of your messages.
Communicating with Diverse Audiences
Consider the information most useful for specific populations. Tailor communication to where these communities live, learn, work and play. Refer to and adapt the National Networks’ existing resources.
Consider the information most useful for specific populations. Tailor communication to the communities where populations of focus live, learn, work and play. Refer to and adapt the National Networks’ existing resources.
Sample Messages and Graphics
Download All Messages and Graphics How to Post on Social Media
Topics | Suggested Images |
---|---|
Topic: Engage providers in National Minority Health Month April is National Minority Health Month! #NMHM is an opportunity to raise awareness of health #disparities affecting diverse populations, as well as for taking steps to address those disparities. #cdc #dcpc #cctminority #minorityhealth | |
Topic: Engage Providers in Minority Cancer Awareness Week Factors like race, ethnicity, immigration, sexual orientation, gender identity, and more can affect a person’s cancer risk. This #MinorityCancerAwarenessWeek, watch American Cancer Society’s video on addressing cancer health disparities and download the free discussion guide to continue the conversation within your cancer control program. https://tinyurl.com/pvhdz2mv #cdc #dcpc #cctminority #minorityhealth | |
Topic: Share multilingual health resources Looking for ways to address language-related health #inequities during #NMHM? MedlinePlus provides information on hundreds of health topics in dozens of languages. https://tinyurl.com/3f9mx6rz #cdc #dcpc #cctminority #minorityhealth | |
Topic: Tips for incorporating best health literacy practices in messaging #DoYouKnow the best practices for health literacy? Use these simple CDC recommendations to make your messages more accessible and effective. #cdc #dcpc #cctminority #healthliteracy #nmhm | |
Topic: Educate providers on LGBTQI+ people’s cancer risk #Transgender and gender non-conforming people with a cervix are more likely to get #cervicalcancer but are less likely to be screened. You can help improve health outcomes for #LGBTQI+ people by recommending screenings based on their organs rather than gender identity or sexual orientation. #cdc #dcpc #cctminority #transhealth #nmhm | |
Topic: Share information about sun safety Because #Hispanic and #Latino/a/x people are less likely to use sun protection, be sure to share #sunsafety tips and resources, such as this video from the CDC.https://tinyurl.com/3ccr6mym #cdc #dcpc #cctminority #latinohealth #nmhm | |
Topic: Highlight health inequities affecting Black & African American people #DidYouKnow that Black & African American persons are more likely to die from cancer than any other race or ethnicity in the U.S.? Encourage #policy, #systems and #environmental solutions to help Black patients decrease their risk of getting the most commonly occurring cancers among this group. #cdc #dcpc #cctminority #nmhm #blackhealth #pse | |
Topic: Highlight health inequities affecting American Indians and Alaska Natives The CDC explains that while American Indian and Alaska Native persons have a higher risk of getting certain cancers than non-Hispanic White adults, centuries of systemic racism have created barriers that keep AI/AN persons from obtaining medical care. Consider these barriers and share resources to help your #AIAN patients overcome them.https://tinyurl.com/2p846xrr #cdc #dcpc #cctminority #nmhm #aianhealth | |
Topic: Highlight health inequities affecting Asian Americans and Native Hawaiians/Pacific Islanders Cancer is the leading cause of death for Asian American and Native Hawaiian/Pacific Islander persons, with #breastcancer leading cancer deaths. Communicate these steps for routine self-examinations from BreastCancer.org to encourage early detection. #cdc #dcpc #cctminority #nmhm #aanhpihealth | |
Topic: Highlight health inequities affecting Hispanic and Latino/a/x people Language barriers are one of the biggest obstacles for #Hispanic and #Latino/a/x people. Encourage providers to use the CDC’s Spanish-language AMIGAS health education model to increase screenings for cervical cancer.https://tinyurl.com/3nx7889e #cdc #dcpc #cctminority #latinohealth #nmhm | |
Topic: Tips for caring for LGBTQI+ patients Caring for #LGBTQI+ patients means communicating respectfully. Remember these strategies from the National LGBT Cancer Network for creating a welcoming environment. #cdc #dcpc #cctminority #lgbtcancer #nmhm | |
Topic: Tips for caring for transgender patients How you engage with #transgender people affects access to necessary health #screenings and treatments for this population. Check out recommendations for transgender #inclusivity from the National LGBT Cancer Network. #cdc #dcpc #cctminority #lgbtcancer #transhealth #nmhm | |
Topic: Recommend prostate screenings for Black patients #DidYouKnow that #prostatecancer causes the most cancer-related deaths for Black and African American people? Share Urology Care Foundation’s Prostate Cancer Screening Assessment Tool to help patients monitor and make decisions about their health.https://tinyurl.com/bdhfrp2e #cdc #dcpc #cctminority #blackhealth #nmhm | |
Topic: Tips for creating cross-cultural messaging Communicating with people of backgrounds different from your own requires understanding #crosscultural communication best practices. #cdc #dcpc #cctminority #nmhm | |
Topic: Encourage cultural humility, not cultural competency #Cultural humility is an ongoing process of personal reflection, critique, and learning and is critical to improving your patients’ health and healthcare experiences. Cultural competency is a false term that implies someone can achieve total understanding of people who have completely different experiences from their own #NMHM. #cdc #dcpc #cctminority | |
Topic: Highlight information about adverse childhood experiences (ACEs) and cancer risk #DidYouKnow adverse childhood experiences (ACEs) may be linked to getting cancer later in life? While all children are at risk of ACEs, inequities in historical, social, and economic environments can increase the likelihood of these adversities. Learn more about how communities can help prevent ACEs and reduce the harm they cause. https://www.cdc.gov/policy/polaris/healthtopics/ace/ #cdc #dcpc #cctminority #nmhm #aces |
Download All Messages and Graphics How to Post on Social Media
How to Post on Social Media
Start by downloading the ZIP file above. Then double click the downloaded file to unzip and open the folder. Inside, you’ll find three CSV files.
- Messaging.csv contains captions for all messages in the toolkit, organized by topic.
- Bulk – Instagram.csv contains captions for all Instagram messages, along with graphics URLs that can be used to bulk schedule both text and images.
- Bulk – LinkedIn-Facebook.csv contains captions for all LinkedIn, Facebook, and Twitter messages, along with graphics URLs that can be used to bulk schedule both text and images.
- Bulk – Twitter.csv contains captions for all Twitter messages, along with graphics URLs that can be used to bulk schedule both text and images.
Inside the main folder, you’ll also see two sub-folders containing the messaging graphics for all major platforms. The first folder contains rectangular images suited for use on Facebook, Twitter, and LinkedIn. The second folder contains square images suited for Instagram.
Select your platform below for additional instructions.
Resources
Resource | Description |
---|---|
African American Breast Cancer Alliance | A network creating culturally specific outreach to promote breast health awareness, patient support, and advocacy for African American breast cancer patients, survivors and their families. |
American Indian Cancer Foundation | A collaborative organization that brings attention to Indigenous cancer burdens and solutions, advances capacity through training, technical assistance, and culturally-tailored resources, and increases availability of reliable Native-focused cancer data and solutions. |
AMIGAS | A CDC bilingual educational outreach intervention designed to help community health workers increase cervical cancer screening among Hispanic and Latino/a/x people. |
APPEAL | A national health justice organization working to advance equity in tobacco control and health for Asian Americans, Native Hawaiians, Pacific Islanders and other underserved communities. |
Arab-American Family Support Center | A non-profit organization providing culturally and linguistically competent, trauma-informed, multigenerational social services to help Arab, Middle Eastern, North African, Muslim, and South Asian (AMENAMSA) immigrant and refugee communities find healthy paths to success and fulfillment. |
Asian & Pacific Islander American Health Forum | A health advocacy organization influencing policy, mobilizing communities, and strengthening programs and organizations to improve the health of Asian Americans & Native Hawaiians/Pacific Islanders. |
Asian American Cancer Support Network | A community network providing educational and supportive resources for Asian Americans affected by cancer. |
Asian Health Coalition | A coalition of community-based organizations working to eliminate health disparities among AANHPI and other communities of color by supporting the development and implementation of culturally and linguistically appropriate health programs and initiatives. |
Black Women’s Health Imperative | A program delivering evidence-based strategies, programs and advocacy to solve health issues that affect Black women and girls in the U.S. |
CDC Health Literacy Communication Tactics | Recommendations from the CDC on ways to improve health literacy practices in patient messaging. |
CDC Plain Language Materials & Resources | Resources and examples to help healthcare professionals implement plain language practices in patient communications. |
Center for Black Health & Equity | A nationally recognized public health entity facilitating programs and services that promote health equity for Black and African American people, including tobacco cessation education and initiatives. |
Gay and Lesbian Medical Association | A nationally recognized public health entity facilitating programs and services that promote health equity for Black and African American people, including tobacco cessation education and initiatives. |
Health Equity Guiding Principles for Inclusive Communication | CDC guidelines to help public communicators ensure their messages adapt to the cultural, linguistic, environmental and historical situation of each population or audience of focus. |
Latinas Contra Cancer | An organization working to eliminate health inequities by identifying and removing the obstacles Latino/a/x populations that are medically underserved face within healthcare systems. |
Make it Your Own | A tool for helping medical professionals to create tailored health communications with evidence-based messaging and customized images. |
National Cancer Institute | Providing resources for both patients and providers to help them understand prostate cancer, treatments, screenings, and statistics. |
National LGBT Cancer Network | Improving the lives of LGBTQI+ cancer survivors through advocacy, education and training. |
Nuestras Voces | An initiative of the CDC’s Networking2Save consortium of national networks implementing population-specific and public health-oriented strategies to impact the prevalence of commercial tobacco use and tobacco related cancers. |
Nueva Vida | A nonprofit organization providing free, comprehensive, and culturally competent services to inform, support, and empower Latino/a/x families in the Washington, D.C. metropolitan area whose lives are affected by cancer. |
PlainLanguage.gov | Government guidelines for using plain language with discussions of each subtopic. |
Refugee Health Profiles | A comprehensive resource describing the demographic, cultural, and health characteristics of specific refugee populations. |
SAGE for LGBTQI+ Elders | A national advocacy and services organization working to ensure a fulfilling future for the aging LGBTQI+ population. |
Together, Equitable, Accessible, Meaningful (TEAM) Training | A training offered by the GW Cancer Center that aims to provide health care professionals with knowledge and strategies to support patient-provider communication and employ culturally competent practices. |
References
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- How Racism Leads to Cancer Health Disparities | CDC. www.cdc.gov. Published January 12, 2022. https://www.cdc.gov/cancer/health-equity/racism-health-disparities.htm
- Sotto, Sylk. (2019). Time to Reconsider the Word Minority in Academic Medicine. 72-78. J Best Pract Health Prof Divers (Spring, 2019), 12(1), 72–78
- Black C, Cerdeña JP, Spearman-McCarthy EV. I am not your minority. Lancet Reg Health Am. 2023;19:100464. Published 2023 Feb 28. doi:10.1016/j.lana.2023.100464
- Huang Y, Shen F. Effects of Cultural Tailoring on Persuasion in Cancer Communication: A Meta-Analysis. Journal of Communication. 2016;66(4):694-715. doi:https://doi.org/10.1111/jcom.12243
- Pratt-Chapman ML, Eckstrand K, Robinson A, et al. Developing Standards for Cultural Competency Training for Health Care Providers to Care for Lesbian, Gay, Bisexual, Transgender, Queer, Intersex, and Asexual Persons: Consensus Recommendations from a National Panel. LGBT Health. 2022;9(5):340-347. doi:10.1089/lgbt.2021.0464
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- plainlanguage.gov | Why use plain language? www.plainlanguage.gov. https://www.plainlanguage.gov/about/benefits/
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- Mar RA, Li J, Nguyen ATP, Ta CP. Memory and comprehension of narrative versus expository texts: A meta-analysis. Psychon Bull Rev. 2021;28(3):732-749. doi:10.3758/s13423-020-01853-1
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- Advancing Partnerships between Health Care and Community-Based Organizations to Address Social Determinants of Health: Executive Summary. Center for Health Care Strategies; 2018. Accessed August 3, 2023. https://www.chcs.org/media/KP-CBO-Exec-Summ__080918.pdf
- U.S. Cancer Statistics Working Group. U.S. Cancer Statistics Data Visualizations Tool, based on 2022 submission data (1999-2020): U.S. Department of Health and Human Services, Centers for Disease Control and Prevention and National Cancer Institute; https://www.cdc.gov/cancer/dataviz, released in June 2023.
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- Witte, Catherine; Begay, Tamana D.; and Coe, Kathryn (2010) “Spiritual Care within Oncology Care: Development of a Spiritual Care Program at an Indian Health Service Hospital,” Journal of Health Disparities Research and Practice: Vol. 4: Iss. 3, Article 7.
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