Twitter Guidelines

About half of Americans get news on social media at least sometimes (Shearer and Mitchell, 2021). For U.S. adults, approximately 15% use Twitter as a source of news and information, and 59% of Twitter users regularly get news on the site (Shearer and Mitchell, 2021). Nearly 20% of Twitter users report using the site to network (Rosenstiel et al., 2015). Twitter is an ideal network for participating in real-time discussion, communicating with health care professionals, and leveraging movements like health observances to get your content noticed. These simple Twitter guidelines can help you get started:

  • Keep tweets below the 280-character limit. Note that @handles don’t count toward the 280-character limit.
  • When possible, add colorful graphics such as photos, videos, and infographics. Tweets with images receive an average of 18% more clicks, 89% more favorites, and 150% more retweets (Kim, 2018).
  • Regularly post content that is useful and relevant to the audience. Twitter's algorithm prioritizes accounts that post regularly.
  • Interact with your audience by asking questions and listening!
  • Use hashtags to link to larger conversations. Look at other organizations in your field to see what hashtags are trending and how they are being used.
  • Engage others by tweeting at their Twitter handles. To tag someone in a Tweet, use the @ symbol and their username in the Tweet. 
  • Social media scheduling tools, such as Twitter, Sprout Social and Hootsuite can help shorten links when writing tweets.
  • Engage with other organizations by liking or Retweeting their content, including adding your own comments as part of retweeting. 
  • Respond and recognize when others retweet, mention, or share your content.
  • Tweets cannot be edited once they are posted, so proofread before you post.


Kim, L. (2018, July 6). 5 ways to get 10x more Retweets on Twitter. Medium. Retrieved from

Rosenstiel, R., Sonderman, J., Loker, K., Ivancin, M., and Kjarval, N. (2015, September 1). How people use Twitter in general. American Press Institute. Retrieved from

Shearer, E., and Mitchell, A. (2021, January 12). News use across social media platforms in 2020. Pew Research Center. Retrieved from